Water for the
Domestic

Home water is life:
quality without compromise.

Not all water
is the same

Water is a living element and as such is subject to change, it varies depending on the territory and sometimes even throughout the day. Choosing the right treatment means getting the most out of this vital resource.

Hard water

Hard water contains high
levels of calcium and
magnesium.

Profine Romeo

Soft water

Soft water contains small amounts of chlorine, calcium, magnesium and carbonates.

Profine Uno
Profine Blue
Profine Silver
Profine Gold

Contaminated water

Contaminated water contains substances
that are hazardous to health.

Profine Nitrates
Profine Arsenic
Profine Platinum

Improve the taste

Every element dissolved in the water transfers its own particular characteristic, soft, bitter, salty, and so forth. Finding the right blend of these substances creates the perfect recipe for obtaining the best possible product, enhancing the aromas and giving your drinks an attractive appearance. Water is, after all, the main ingredient of any food.

Choose Think:Water:
every choice matters.

Products for safe water, designed for the needs of today and the challenges of tomorrow.
Discover the right solution for your home.

Water treatment overview

When people think of the water that comes from the mains, they normally
consider it a fixed product that cannot be altered. In reality, the quality of the
water changes not only from area to area, and sometimes even from street
to street, but also within the same day.
Water is part of nature, it is life, and therefore brings with it the traces of all
the elements it meets along its path. It is understandable therefore that
some of the substances it contains are not always desirable, good, healthy,
and/or useful.

For example:

• a high concentration of dissolved minerals,
• the presence of chlorine as a disinfectant (in the mains supply),
• the presence of solid particles, such as microplastics,
• the presence of bacteria,
• a high concentration of limestone,

can affect the taste, odour and characteristics of tap water.

4 reasons to choose
a treatment

The safety of
what we drink.

Water that
tastes like water.

Responsible use of resources.

Convenience.

Water treatment
methods

Water treatment occurs mainly in two ways.

Filtration

Filters can help reduce substances that may affect taste, odour and other characteristics of drinking water. To control its taste and smell, activated carbon is used, such as the Carbon Block Profine, which thanks to its properties of absorption, intercepts any particulate matter and chlorine. For toxic substances on the other hand such as pfas, nitrates and arsenic, specially designed filters are used.



Reverse osmosis

Thanks to the very high degree of filtration that characterises reverse osmosis machines, it is possible to obtain water with consistently controlled quality characteristics. As the water passes through one or more membranes, it is purified not only of the elements determining its hardness, but also of all the contaminating substances causing unpleasant odours and tastes, for example.

Household products

Investing in a water treatment system might seem expensive, but
in the long run, the benefits far outweigh the costs. The convenience
of having good water on tap, the safety of using a controlled
product, and not least of all, the possibility of choosing a solution designed to support a more conscious use of drinking water. All aspects making beverage
water treatment the choice of the future, for the future!

Think:water Romeo​

True love for water:
under-sink reverse osmosis system.

Profine® Platinum

Filtration and reduction of PFAS
and heavy metals.

Profine® UNO

Homemade natural water.

Profine® ZERO

Good, light water from your tap.

Profine® Silver

Domestic microfiltration kit with bacteriostatic action.

Profine® Gold

Domestic ultrafiltration kit with bacteriostatic action and ultrafiltration.

Profine® Blue

Dechlorination and clarification
drinking water.

Profine® Red

Prefiltration in water
treatment systems.

Profine® Blue Sky

Microfiltration and removal
of flavours and odours.

Profine® Nitrates

Nitrate removal.

Profine® Arsenic

Arsenic removal.

Profine® Rock

Remineralisation
for drinking water.

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